Owing to its broad reach, both small and medium-sized companies use Facebook to advertise. In the never-ending race for visibility, costs skyrocket. For one to lower their Facebook advertising costs, they need to target their audiences accurately.
Connect.io tools for effective Facebook advertising:
• Connect audience: through this tool, marketers segment the emails of their target audiences according to their behavior on Facebook
• Connect Leads: this tool helps an advertiser capture email addresses of users automatically when they click on an ad
• Connect Retarget: retargeting is simply configuring Facebook ads around the people who visit a website
• Connect Explore: here a marketer enters their desired search terms and receives feedback