Justuno classifies itself as an AI visitor conversion platform. The tool is designed based around AI and it claims it can help users capture leads. It also offers personalized website messaging to enable the user to engage with their site visitors. The tool also provides access to in-depth audience analytics that can help convert more visitors into long-term customers. According to the company, this platform is helpful for increasing sales conversions. It can be used to carry out A/B testing as well. By utilizing the A/B testing feature, the user will gain powerful insights that can lead to long lasting results.