VWO is an India-based online testing and conversion optimization platform, started in 2009, that enables businesses to carry out various kinds of online visitor research. Through the data collected, the clients have the choice to carry out MVP, A/B and other optimization tests to help maximize the number of visitors the site gets or whatever other metric that the client is trying to optimize. The company also carries out conversion optimization, a distinctly different because it lets teams focus on research-driven tests. This involves getting the website's visitors to perform an action such as filling a form or buying a product. It lets the client understand how users navigate their site and how/why they do or don't perform certain actions.