Klaviyo classifies its tool as a growth marketing platform which is specifically designed for online businesses. The tool provides you with access to customer data so you can use this information to build strong relationships with your customers. You’ll be able to grow your business much quicker by taking advantage of customer insights. Plus, you can deliver relevant messages to your customers. This can make a big difference since you’ll be able to keep them up to date with every step of the ordering process. If you want to automate communication with your customers, this tool can help you do just that.