AWeber works by tagging email subscribers based on their activities. The program automatically sends content that email subscribers are looking for without special coding. Users maintain control by utilizing readymade templates that can be customized to suit. The drop-and-drag capabilities of the program help keep the entire simple and quick. Aweber also has the capability to allow users to connect their email lists with different types of software, including WordPress, Facebook, Shopify and PayPal. The program simplifies email marketing to the point that it is effortless. There is no end to the possibilities with AWeber, especially when it comes to marketing with email.