Kartra Review - Web 101 Best

Best Sales Funnel Software

What is a Sales Funnel?

A sales funnel, otherwise known as a revenue funnel or sales process. It broadly refers to the process of buying that companies often lead customers through whenever they purchase products. This is the path that potential customers navigate before making their purchase decision. It is the ultimate process created with sales funnel software by which a total stranger or a prospect goes from just a site visitor to a valid lead then a buyer. The term also refers to the process by which a company finds, qualifies, and ultimately sells its products and services to buyers.
Typically, the sales funnel is divided into multiple steps. These usually differ based on the sales model. How to classify a sales funnel? A sales funnel involves seven phases. These phases include the following:

• Awareness Phase: Through this, prospects are made aware of the existence of a solution. Many prospects became aware of the business through social links or search engines. If the product or service offered attracts the prospective buyer then he/she develops interest.

• Interest Phase: Prospects demonstrate their interest in a product by carrying out product research. By checking the seller’s product listing on either a blog or website, the prospect develops the interest on the given product(s).

• Evaluation Phase: Prospects or companies examine competitors’ solutions as they key in on a final buying decision. The prospect will go ahead and compare the same product/service offered by the marketer to another competitor before making a purchase decision. Many prospects do a lot of market research and evaluate different options then make a final decision. At the evaluation stage, the consumer is ready to buy but has several options to choose from. The business with the best offer is selected.

• Decision Phase: A final decision is made, and negotiation starts. When the seller’s terms/price is favorable, the prospect is converted into a lead and can, therefore, proceed to buy the product. This is the stage where email marketing or marketing outside the official site/blog takes place. Here the customer can choose to subscribe to the mailing list or fill in his/her personal contact information for follow up.

• Purchase Phase: Goods or services are finally purchased. This is the stage where the consumer changes from a prospective buyer to a lead and finally a buyer. He/she is now part of the business ecosystem. The buyer can now begin sending special offers, coupon codes or bonus products if the buyer leaves behind contact information or subscribes to the mailing list.

• Re-evaluation Phase: It is typical for offerings, in B2B sales, to involve contracts that require renewal. As the customer becomes familiar with an offering, or a deal nears a close, he will enter into a phase of re-evaluation. This is the right time for him to decide whether or not to renew his contract. At this stage, the business is more focused on customer retention by expressing gratitude, offering product-related support and sending intriguing messages.

• Repurchase Phase: A customer repurchases a service or product.
Both the marketing teams and sales managers mutually adopt strategies, tactics, and tools that optimize every stage of their sales process.

Why Need a Sales Funnel Software?

It is the dream of business owners to try and make crazy profits running into billions of dollars, if possible. Marketers that want to sell anything online in 2019 need a suitable sales funnel software. It is as simple as that. Indeed, the best sales funnel software may be described as the backbone of every successful online business. Not familiar with sales funnels? Let us take you to a pleasant and explorative journey to find out.
A sales funnel is more of an automated sales journey. In this journey, through strategies like content marketing or advertising, feed visitors into one end, as they come.
Why is a sales funnel essential? Here are a few reasons:

1. Increase Lifetime Value

Many traditional sales models are a virtual one-on-one affair. For this reason, even if one visitor decided to buy something upon reaching a landing page, that is likely the end of the story. With sales funnel software, however, the initial purchase marks just the beginning.

Research demonstrates that many returning customers usually spend three times more than one-time customers. This accounts for 1/3 of all online shopping revenue. Remarkably, returning customers make up only 15% of online shoppers. This helps save on time and streamline your work by building all the conversion tools in one platform, without switching tabs.

How, then, can a marketer attract return customers if they run a traditional business model? Get away from that. Instead, use a sales funnel, which will allow for upselling and retaining buyers. In this way, marketers can continue selling to these for years. Business owners can create opt-in forms to capture data from visitors. This helps businesses in knowing their customer preferences better and improve on their areas of weaknesses. Using the correct data captured businesses can customize copy, colors, images, and anything else on the pages to match the brand and messaging. Marketers can choose from the many pre-built Clickfunnels templates and use them to build complex funnels with their branding materials. Indeed, getting an effective sales funnel, marketers can increase the lifetime value of customers quite significantly. Business owners can easily create a single funnel for everything, including lead generation, services, and sales.

2. Build Consistent Trust

Research has proved it. More and more people buy from people they trust. This has always been true for non-commodities. Sales funnels are excellent because they give ample room to build trust with the audience.
One of the primary features of sales funnels is the email autoresponder. An email autoresponder is an automated email series that can send emails to new subscribers. It allows users to market to these people. It also allows marketers to introduce themselves to them on their terms. Giving fantastic opportunity to offer customers value. It helps business owners collect leads, connect with an audience, and close sales. Soon, the number of customers in constant communication will increase.

3. Sophisticated Consumers

Consumers are getting more sophisticated than ever. They are good at doing their homework. For instance, many potential buyers take the time to identify available options. After this, they only purchase from businesses that they trust.
What does this translate into? Well, these days, selling is not about as simple as sending people to the landing page, coaxing buyers to buy. No! A sales funnel readily comes to the rescue. It will allow marketers, gradually, to translate leads into customers. Moreover, Business owners can import ready-made templates like video pop funnels, eCom funnels, and one-page funnels. Put simply; it offers a sophisticated sales process. A sales funnel helps businesses connect better with customers by offering appointment scheduling, webinars, and downloadable resources. That is precisely what marketers need to bag most sophisticated modern consumers.

4. Slower Purchase Cycle

The purchase cycle can take hours or months. When they land on the page, marketers never know just where people are going to be in this cycle. For this reason, unless a traffic acquisition channel is used that only attracts ready buyers, there is a probability that the visitor won’t be ready to buy.
What next if they are not ready to buy immediately? They usually leave. Think of it: Marketers probably paid these people to visit, and then they just leave. How can they prevent this? By using a sales funnel. Why? Using a sales funnel, the aim is not to get the customers buying at once. It is to try to grab and hold the customer’s attention. The aim is to earn the right to market to them by collecting their email addresses.
Give customers value for free, initially. Once this is addressed, marketers ought to continue offering value and keeping the brand foremost on their mind. This should be done until they eventually enter the buying stage of this new purchasing cycle. Up to here, the marketer is their natural choice, because of the trust earned over time.

5. Email Subscription

Email is the basis of modern online sales funnel. This is for a good reason. Compared to other marketing channels, email has a higher ROI. Email is about 40 times more effective at helping businesses acquire new customers than Facebook or Twitter. This is because the conversion rate of email subscribers, in comparison, is extraordinarily high. Is it any wonder? Email is today the superweapon of world marketing. A sales funnel with email marketing as the aim, and marketers can take advantage of its incredible effectiveness at driving sales. Businesses can integrate with leading email marketing & CRM systems. Marketers can then save subscriber data. Business owners get to enjoy the automation of Email and Facebook Marketing. Sales funnels help businesses grow their email subscriber list, opt-in offers, targeted Facebook ads, and instant digital file delivery. This works for all types of businesses. It will undoubtedly work for even smaller businesses.

6. Built-in SEO features

Business owners won’t have to worry about it and still get high ranking on Google searches. This increases revenue using built-in checkouts and high-converting sales pages. Furthermore, business owners can create and launch high converting sales pages, landing pages, and membership sites. Funnel builders allow business owners to create customized lead pages and other lead generation forms in a short time. Most sales funnel software comes with a simple overview of important metrics to help in improving page rankings. Other inbuilt features help to increase conversions and search engine ranking. Test added variants continuously improve the conversion rates of landing pages. Sales funnels help marketers increase traffic, make good sales, and get quality leads to grow their businesses.

How to select the Best Sales Funnel Software

Every active business would love to converting leads for their agency or company, really, who doesn’t?
Indeed, the art of achieving high conversion involves a few crucial aspects. These include:

• A / B Split Testing

• Various Page Templates

• 1 Click Upsell / Call-to-action

• Free Trial / Testimonials

• Landing page loading speed

Ultimately, what matters the most is the kind of sales funnels builder programs or software creators that used. The sales funnel builder used will eventually determine the effectiveness of the sales funnel and a chance to convert visitors into customers.
There are a variety of sales funnel builders available. To stay top of the competition, businesses need to familiarize with the type of business that the builder majors on. The functionality may be the same for most funnel builders, but the difference comes in the type of website provided. Business owners need to analyze the tons of tools offered by these sales funnel software before purchasing them. The most essential tools that business owners should consider are:

• A sales funnel builder that offers extensive customer metrics and information.

• A builder that tracks customer behavior on the business site exploits the weaknesses of the site and gives feedback on areas of improvement.

• A builder that converts prospective buyers into leads from the business landing pages and websites.

• A builder which can counter competition and make higher profits.

• Efficient customer services and support materials.

• A builder easy to use, with no complications business-wise. It should have comprehensive training tutorials easy to learn and explore.

• The builder should be user-friendly; thus, users should be able to navigate through the site with ease. This will ensure that prospects are turned into leads, and visitors don’t just drop out of the website.

• Pricing is another aspect that business owners should consider before purchasing a sales funnel builder or software. The best option is to use a trial version of the software and gain extensive knowledge about it. If the builder has all that a business needs, then business owner should choose the right plan and purchase it.

ClickFunnels

Clickfunnels is one of the most successful online sales funnel builders. Indeed, ClickFunnels is rated among the top three sales funnels that business owners can get anywhere. Moreover, it has an excellent reputation for helping businesses sell, market, and deliver various products online. ClickFunnels is a tool that simplifies online selling, marketing, and delivery of products and services. It provides businesses with pre-designed funnel options and tailor-made for specific categories of products, services, businesses, products.

Business owners can easily create a marketing and sales funnel beginning from scratch using this software. This is because ClickFunnels has all the necessary elements required to come up with a highly effective and functional sales funnel. Traditional online funnels lack features such as email autoresponders, landing pages, and web hosting, among others. All these must be made to work harmoniously and seamlessly. It involves lots of work, yet the traditional funnels can be quite costly.

ClickFunnels offers all these features. It incorporates everything business owners need and presents them in a package that is both comprehensive and unified. Clickfunnels will give a specially designed funnel that will do the trick and boost business. It offers some fantastic benefits to its users. For one, it dramatically simplifies the entire marketing and sales funnels that work for all types of businesses. With this software, business owners can have funnels that are specially designed for membership sites, webinars, subscriber lists, and sales. Indeed, this is a veritable one-stop-shop for all online business needs.

For instance, if one is selling an ebook or a subscription, these need to be handled very differently. ClickFunnels will do this, saving business owners much time and effort. Eventually, using ClickFunnels will ensure that the set process of sales funnel is considerably speeded up, thereby saving even more time. ClickFunnels comes with a very user-friendly interface. Business owners can integrate a variety of tools very easily, which include videos, animation, clocks, and such other elements. Happily, ClickFunnels is also easy to use, even for a beginner. Business owners, therefore, do not need much of a learning curve to get going or start.

Kartra

Kartra is a software that incorporates a collection of essential tools used in business. Such devices are vital for running an online store. Kartra is beautifully integrated to form one single, seamless platform that is quite ideal for online marketing.

Andy Jenkins and Mike Filsaime invented Kartra. These are two renowned marketers. Using Katra, business owners will find that the overall experience of building pages gets ever more intuitive and speedier. Indeed, Kartra offers business owners a very different feel Vis a Vis the top 5 WordPress page builders that are used by many businesses.

Moreover, Kartra features a powerful split testing engine that grants complete flexibility. Kartra also provides a useful sales copy featured on all its pages. Rather than give business owners just a few icons and Lorem Ipsum text, this powerful software offers a full-blown sales pages penned by experts. Finally, Kartra also shows the sales copy previously used for ads, thus letting business owners’ benefit from an improvement of their copywriting skills.

Wishpond

Wishpond is a marketing automation platform focusing on email campaigns and lead generation. It helps small business owners to create website pop-ups, landing pages, social contests, advertisements, and promotions. Marketers can effectively use website tools to understand their potential customers better. It uses third party integrations to raise more traffic and convert the traffic into leads. Tons of templates are available to make it easier to build landing pages in a very short time. Also, marketers can send personalized emails using the behavioral analysis provided by the Wishpond platform. The number of leads generated depend on the number of potential customers that are attracted to the user’s landing pages. The pricing plan is dependent on the number of leads generated by the user’s Wishpond account.

It has an efficient lead management feature that helps potential customers find product-related data on the site. Hence, website visitors spend more time learning about the user’s products. This raises the interest of buyers towards the marketer’s products. Analytics provided by Wishpond help marketers find out their weaknesses and work on them. All business types can use Wishpond’s automation tools to raise their marketing efforts.

One Funnel Away

One Funnel Away is created to help marketers come up with their first-ever sales funnel successfully. The challenge is to be undertaken strictly in 30 days. The challenge provides users with exceptional training, real support, and the necessary tools to create their first sales funnel. Three coaches are behind the entire One Funnel Away Challenge. The course has step by step instructional videos that help learners understand how sales funnels work. There are weekly lessons arranged in an orderly way to help learners progress efficiently. Daily lessons come with homework to help learners recall every bit of information they acquire.

Learners also receive a physical kit with One Funnel Away 550-page book, a workbook, and an mp3 player. However, learners who choose to purchase the digital version of One Funnel Away does not receive the physical kit. The One Funnel Away Challenge costs about $100 inclusive of the physical kit. After receiving the 30 days of training, learners are expected to create their own sales funnel and effectively sell their products. The challenge primarily uses ClickFunnels software to teach marketers how to promote their offers on their first-ever sales funnel.

Funnel Scripts

Funnel Scripts is a copywriting software created for marketers and vital for internet marketing. It provides users with optimized content for their sales pages and email campaigns. Not only does it help generate emails, webinars, and sales but also provides the necessary training to promote products to potential buyers. Funnel Scripts help marketers create better sales copy for their sales pages. As long as the marketer provides the correct and reliable data, this software generates a new copy to be used as a sales page. The new copy will help to convert readers into buyers by using the information provided. It focuses on the challenges and problems that the target market faces and how the product will provide a viable solution.

Conclusion

Sales funnels are today the core of online marketing. They enable business owners to form a long term and profitable connection with potential customers. Also, they help build trust with customers and nudge them to purchase items gradually. Best sales funnel software can maximize the power of email to convince and, ultimately convert. They help increase the lifetime value of the customer. This allows business owners to sell to them again and again. Building effective sales funnels is a great way to achieve a dramatic increase in sales.

Kartra - Sales Funnel Software

Kartra

2 Comments for Kartra

Kartra - Sales Funnel Software

Kartra

2 Comments for Kartra

More like Kartra:

One Funnel Away

Wishpond

Funnel Scripts

ClickFunnels