Nightwatch is an advanced, cloud-based SEO solution.
Nightwatch aggregates data from various sources like Google Analytics, the Keyword Planner, Search Console, and many others. Then that data is used to reveal your website’s web visibility and SEO performance.
Based on that, users can take further actions to improve SEO efforts and increase the ranking of their website. Nightwatch’s features include a Rank Tracker, Backlink Monitoring, Reporting, and Site Audit.
One of the best benefits of Nightwatch is that it provides access to segmented data reports. That way, the user can pinpoint which areas of their SEO efforts are troublesome and which are doing just fine. Nightwatch is used by SEO project managers, marketing agencies, web admins, content managers, web admins, and many others.