Google analytics really gives you the tools and knowledge that you need to gain a deeper understanding of your customers. With analytic intelligence, you will get the most out of your data by receiving detailed reports. Google analytics was also designed to save the user time. With their platform, you can easily access data from other Google platforms while you are working in analytics. This kills two birds with one stone and gives you a seamless workflow that can increase the overall efficiency in the workplace. Google analytics offers any business or enterprise the solutions that they need to see what’s currently working and what’s not.