Implementing sales funnels or automated conversion funnels has become one of the greatest marketing assets for any entrepreneur or entrepreneur.
As its name suggests, a sales funnel (also known as a sales funnel) is nothing more than a metaphorical funnel used to capture potential customers at the top of the funnel and try to bring them to the bottom of the funnel until the desired conversion is achieved (customers, subscribers, downloads, …).
● Awareness: At this stage, we must let consumers know that your brand, your product or your service exists.
● Consideration: In this second phase, potential customers should think about whether your product or service can solve their problem or improve their quality of life.
● Decision: In the last part of the funnel the consumer must make the final decision. It is the moment of the conversion that we have marked: that they follow and buy your product, that they subscribe to your newsletter, that they request your ebook, etc.
● With the three tips below, you can create an automated sales funnel and concentrate on other aspects of your business while sales are “channeled”.
Create high-value content to attract potential customers to your business.
The first step in getting your sales funnel off the ground is to create high-value content to attract potential customers to your business.
You must deliver this content for free as it will allow you to position yourself or your company as a benchmark in your sector, increase your reputation and build trust.
Many consumers make a purchase because they want to solve a problem (although many times they are not even aware that they have a problem).
The best way to do this is to discover consumers the existence of that problem or consider how your product or service is going to solve that problem or how their products will improve their lives.
Start with this step and consider thematic ideas that could raise awareness as your potential customers browse your website.
The best platforms where you can publish these contents are: Youtube, Instagram or in your own blog (and optimize it for SEO).
For example, in my case, when trying to sell a “Funnel Marketing course”, I write content based on the biggest mistakes that are made in this area, funnel marketing success stories, tips, tricks, interviews with other funnel marketing professionals, …
As my clients look for information about funnel marketing or automated sales funnels, they stumble upon my articles achieving the first step of this funnel stage: Awareness.
Use a powerful lead magnet.
The second step in the process of creating a sales funnel is the consideration step.
Once users have finished reading your article or watching your video, you must intervene and show them what you have to offer that can help them solve their problem. That's when you launch your lead magnet.
What is a lead magnet? A lead magnet is any kind of valuable content that we deliver to the user free of charge in exchange for their contact details.
There are different types of lead magnets. Click on the following link and discover the secret formula to create a successful lead magnet.
Currently, the lead magnets that work best are usually downloadable in PDF (guides, checklists, tricks, …) access to free mini trainings on video or exclusive webinars.
The main function of the lead magnet is to help you get the minimum data of that lead or potential client: their email address.
And thus start creating your own database of potential customers interested in what you do or offer. Or put another way, start building one of the biggest assets of your business.
It is in this phase when you must automate the next stages of the sales funnel:
Activate the online form from where the user can access the lead magnet once you enter your data and confirm. This can be done through a landing page, squeeze page, pop up, content box, etc…
Download or access to the promised lead magnet, once the user confirms the sending of their data. You can automatically redirect them to a new page where they can view the video, access the training or download the PDF. This can also be done by sending an email.
Configure a sequence of sales emails that will be sent automatically in the coming days until the potential lead becomes a customer. For this, you can use email marketing tools and automations such as Active Campaign.
When you configure each of these processes, what you are doing is setting up your automated sales funnel to help customers reach the final part of the funnel: the decision.
A fundamental aspect of creating a good automated sales funnel is to make sure it is adjusted and modified to maximize conversions.
Fortunately, with the power of automation, it's no longer necessary to be analyzing the different parts of the funnel and their results every day to make sure it's working properly.
Instead, you can set up a split test or A/B test, randomly test several options over a period of time, and see which of the options works best and gets the best results.
Once the system tells us which is the best alternative, you only have to implement that “winning” option in the funnel.
This way, you will have a 100% optimized sales funnel that will maximize results.
Setting up an automated sales funnel requires some work and is not an easy task, but once implemented you will have an established system that will run smoothly in “autopilot” mode.
The success will be twofold, as in addition to increasing sales you will gain more time to focus on other aspects of the business. Without a doubt, a win-win situation for any entrepreneur or entrepreneur.