Ahrefs is a unique SEO provider that is not only offering their customer the ability to increase their search engine ranking, but they are offering a unique insight into the world of your competitors. With the tools that are offered by Ahrefs, you can research your competitors while monitoring your niche. With these tools, you can actually see why the competition is ranking higher than you. Once you know why your competition is ranking higher, you will know what you need to do to counter their efforts. Ahrefs allows customers to see exactly what keywords their competitors are ranking for in organic search as well as the amount of traffic that is being driven to their sites by such keywords.