Drift is a unique live chat feature that takes things to a new level. It claims that it can help book more sales, convert more traffic, and shorten the sales cycle. The company claims that their tool is the only conversational marketing platform in the world. The platform makes it easy for users to build the perfect chatbot in a matter of seconds. It allows the user to manipulate every aspect of the conversation flow. On top of that, you will not have to tinker with any code whatsoever. Once the chatbot has been deployed, it can help generate more leads without the need for forms.